News from FloraCulture flower magazine

ECHIROLLES, France, January 13, 2010: Sudlac, a leading provider of quality paints for horticultural use, and Dutch horticultural suppliers Benfried and Nic Sosef, have developed a strategic alliance and agreed to work together in the areas which include sales and marketing of Sudlac’s shading paints under their own brand name TransPAR and Eclipse. This unique approach will allow the French manufacturer Sudlac to expand its visibility and growth potential in the Dutch horticultural market.
Benfried already knows the quality of Sudlac’s shading paints; the company has been introducing the Sudlac paints under its own private label for four years now.
Nic Sosef has now also decided to broaden its assortment by opting for Sudlac’s premium quality products under their own brand name TransPAR and Eclipse. Sander Blok, managing director of Nic Sosef remarked, “This new venture is exciting because Sudlac stands for proven quality and biodegradable products which are easy to apply. Also, Sudlac offers technical support for its products. With Sudlac paints, we now have a really good alternative to the already available products.”
Sudlac is thrilled about the new cooperation. “For many years it was rather difficult to gain market share in the Dutch market. We sincerely hope that this new cooperation leads to a breakthrough in market access. Sudlac, Sosef and Benfried will benefit together from more visibility and efficiency, also abroad”, said Jorien Schouten, export manager Sudlac.